Amerify Journal
What we see running both channels on one P&L for CPG brands. Operator notes, real numbers, no growth-hacking.
The halo is real. It is also slow enough that most brands quit six weeks before it arrives.
5 min read
August 9, 2026The spreadsheet everyone runs compares a team against a retainer. Both columns are missing the same line.
5 min read
August 8, 2026Amazon sells to people looking for you. TikTok sells to people who were not. That changes which SKU goes first.
5 min read