TikTok Shop builds the demand. Amazon closes it, because that is where shoppers go to check you out. We run both as one machine, on one P&L.
We build your Halo Engine Growth Playbook before we speak. You keep it either way.
Run by Owais Ghori, who built and exited a CPG brand on Amazon.
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Five things are true of almost every $1M–$15M CPG brand we audit.
Ad spend climbs and rank stays flat. Ads only reach shoppers who are already searching. Meanwhile referral, FBA, storage and returns fees keep rising. You pay more to win the same buyer, and keep less of them.
Six weeks of seeding, no movement on Amazon, so you stopped. The halo has a lag. Most brands quit in the flat part, right before it fires.
Your TikTok agency reports GMV. Your Amazon agency reports ACoS. The creator video that drove Tuesday’s Amazon spike gets filed as organic. So you cut the budget that was working.
You scale on Meta and they go looking for you on Amazon. They land on thin reviews, weak images, or a reseller sitting on your Buy Box. You paid to create that customer and someone else banks them.
Meta and TikTok build your demand. Your Amazon agency buys it back as branded-search PPC and calls it growth. You fund the demand, then rent it back.
We call it the Halo Engine. TikTok Shop builds demand. Amazon banks it as profit. We measure the halo and build for it, so growth is not left to luck.
From the For You Page to the Buy Box.
Creators put your product in front of millions and spark the curiosity.
Most do not buy on the spot. The curious and the skeptical go to Amazon looking for proof.
Reviews, Prime, and social proof validate the product and convert the demand at scale.
Branded search and organic rank climb because you drove the demand there. Every turn of the loop gets cheaper.
We track every turn in your own Amazon reports: Search Query Performance and new-to-brand.
The same leak runs the other way. We have audited hundreds of brands. About half their Amazon PPC spend was buying back searches they had already earned.
The agency dashboard calls that growth. One P&L calls it paying twice for the same customer. One recent audit surfaced roughly $200K of wasted branded spend in the first month alone.
Amazon branded-search volume for the brand’s lead term, read against its TikTok Shop posting calendar, January to May 2026. See the month-by-month breakdown.
Free Halo Engine Growth Playbook, walked through on a 30-minute call. If we cannot see a path worth signing for, we say so on the call.
Each one with the window it ran in. We walk through Seller Central live on the diligence call.
We built demand on TikTok Shop and it came back as branded search and sales on Amazon. Across the shops we run, that engine has managed $8M+ in TikTok Shop GMV. See the full TikTok breakdown.
Ninety days, January to April 2026: sales up 39.7%, profit up 53%, month-one ad spend down 19.6%, and their main keyword (690K+ monthly searches) went from #101 to #5. The month-by-month P&L is published in full, straight from their Amazon profit reports. Read the full case study.
On camera and on Trustpilot.
Amerify made everything simple and delivered exceptional results. Their professionalism exceeded my expectations. Highly recommend!
I have had the pleasure of working with Owais and his team for a year now and have seen lots of improvements to my listings along with a boost in sales. I can’t recommend Owais and the team enough. Their strategic approach to Amazon SEO made all the difference for us.
Not only did Amerify double my business, but they also doubled my profit margin. I was able to exit the brand at an incredible valuation with their help!
Attention to details, tactics that actually worked, timely responses, clear action plans and follow ups… very professional and above all the knowledge this team has is absolutely great. I highly recommended Amerify.
It went from constant struggle and frustration to, I’m really happy to be dealing with Amazon again. Amerify outdid Amazon, and Amerify is the only business I have done business with that has made me money.
Amerify made everything simple and delivered exceptional results. Their professionalism exceeded my expectations. Highly recommend!
I have had the pleasure of working with Owais and his team for a year now and have seen lots of improvements to my listings along with a boost in sales. I can’t recommend Owais and the team enough. Their strategic approach to Amazon SEO made all the difference for us.
Not only did Amerify double my business, but they also doubled my profit margin. I was able to exit the brand at an incredible valuation with their help!
Attention to details, tactics that actually worked, timely responses, clear action plans and follow ups… very professional and above all the knowledge this team has is absolutely great. I highly recommended Amerify.
It went from constant struggle and frustration to, I’m really happy to be dealing with Amazon again. Amerify outdid Amazon, and Amerify is the only business I have done business with that has made me money.
4.7★ from verified partners. Read every written review on Trustpilot.
One partner, two channels, one compounding system.
TikTok only pays off if Amazon is ready to convert the demand it creates. So we set Amazon up as the conversion engine first. Then we run both channels on one P&L, and the halo gets built, not hoped for.
Most agencies take a percentage of your ad spend, so they get paid whether you grow or not. We agree on a revenue baseline in writing before you start, and our fee is tied to beating it. We only win when you do.
If we have not beaten it by the end of the 90-day sprint:
partner retention · average YoY profit growth across the roster
See if you qualifyI’ve sat in your seat. I built a CPG brand on Amazon, scaled it, and exited to an aggregator for mid-seven figures.
Along the way, Amazon and social felt like two separate businesses fighting over the same customer. Each vendor hit their own target and left me holding the margin.
Amerify is the operator I needed back then: a small senior pod that owns the marketplace P&L end to end. One vendor, no finger-pointing between channels, ownership of the outcome instead of the excuse. That’s why we cap the partner list. It’s the only way the model works.
The people who build your strategy are the people who do the work.
We map your full P&L across Amazon and TikTok Shop and find where growth and margin leak. We split your Search Query Performance data into four buckets. The two that matter most get fixed first: high clicks with low sales, and the reverse. If we can’t see a path to growth worth signing for, we tell you on the call.
A seven-person senior pod takes ownership and works with you in a shared Slack channel. First job is the page your buyers land on: listings and A+ rebuilt, images and reviews shored up, restricted ASINs reinstated, resellers pushed off your Buy Box. Demand is wasted on a page that does not close.
Inside 45 days we brief and seed creators matched to your buyer, run affiliates at volume, and put Spark Ads behind the videos that already work. Winning creative goes to your Meta and Google team as well, since we do not run those channels for you. Content is briefed to move Amazon branded search, not just in-app GMV.
Every dollar is judged on what it returns across both channels together, and PPC is managed to margin, not ACoS. We track the halo in your own Search Query Performance and new-to-brand reports. Growth is measured against the baseline we signed before day one, and our fee rides on it.
A 90-day sprint. No retainer, no percentage of your ad spend. You are held by the results, not by the contract.
We take on two new brands a quarter, and only if the fit is right on both sides. Read this before you book.
Performance-backed · two new brands a quarter
Yes. Every engagement is performance-backed. Before you sign, we agree on a revenue baseline in writing: the trailing period we’re measuring against, which channels count, and the start date.
Our fee is tied to beating that number, and if we have not beaten it by the end of the 90-day sprint, you don’t pay. The baseline is revenue on your P&L, not GMV or rank.
Because PPC has a ceiling. Ads only reach shoppers who are already searching on Amazon. They harvest demand, they do not create it. That is why ad spend climbs while rank stays flat: you are paying more to win the same pool of buyers. New demand gets built outside Amazon, and for CPG the engine is TikTok Shop. We build the demand there, then convert it on Amazon.
Never. No percentage of your ad spend, and no open-ended retainer. The first 90 days runs as a fixed-scope sprint on a flat fee, and we walk through the number on the call. The moment an agency earns more the more you spend, your margin just isn’t their problem anymore.
You should see meaningful movement inside 90 days, that’s the window our performance terms are built around. Full results usually land somewhere between 90 and 120 days.
It’s the senior team that owns your marketplace P&L end to end: a seven-person pod on Amazon (account director, brand and account managers, PPC, catalog and creative, kept on track by a project manager) and three operators on TikTok Shop. Ten people on your account, no shared support queue, no dashboard you’re left to interpret on your own.
No, many start with one. But if TikTok Shop is already in your demand mix, it’s probably moving your Amazon revenue more than you realize. We’re built to measure and grow both once you’re ready to bring them together. TikTok traffic amplifies whatever it lands on, so we make your Amazon listing convert before we scale demand into it.
Yes. Meta is a demand engine too, and that demand shows up on Amazon as branded search whether you capture it or not. We do not run your Meta ads. We make Amazon the profit engine underneath them, so the traffic you already pay for converts at margin instead of leaking to a competitor.
Yes, where it speeds up the pod’s work:
AI drafts, operators decide. Strategy, creator relationships and the P&L calls stay with your pod, and nothing ships to your brand unreviewed. We also build your listings for Amazon’s own AI shopping tools, Rufus and Alexa, using Amazon’s published COSMO research.
The first 90 days runs as a fixed-scope sprint: one flat fee, sized to your catalog and channel scope, and tied to beating the baseline we sign. No retainer, and no percentage of your ad spend. We walk through the full number on the call.
Founder Owais Ghori exited a 7-figure Amazon brand before starting this agency. Your account is run by a senior pod, not handed off to a junior account manager.
Thirty minutes, and we build your Halo Engine Growth Playbook before it.
Most brands we audit are losing ~50% of Amazon PPC to branded search they already earned. Your free playbook puts a number on yours.
Trusted by top CPG brands
★★★★★★★★★★ 4.7 on Trustpilot · partner retention