Best Amazon Analytics Software in 2025

Here’s the reality: Amazon success isn’t about luck—it’s about data. While your competitors are making gut decisions, top-performing sellers are using advanced analytics to dominate their categories, optimize their ad spend, and scale profitably.

The difference between a $100K seller and a $10M seller isn’t just product quality or marketing budget. It’s the ability to make data-driven decisions faster than the competition. With over 9.7 million sellers on Amazon and new competitors launching daily, flying blind isn’t an option anymore.

This guide breaks down the best Amazon analytics software for 2025, helping you choose the right tools to turn data into revenue.

Best Amazon Analytics Software in 2025

1. Helium 10

Overview

Helium 10 is an all-in-one Amazon seller suite offering a wide range of tools for product research, SEO, keyword tracking, listing optimization, and operational analytics. It’s one of the most widely used platforms in the industry, particularly for private-label sellers and growing brands that need end-to-end visibility and control.

Key Features

• Cerebro: Reverse ASIN keyword research to uncover what your competitors rank for.
  
• Magnet: High-volume keyword discovery for PPC and organic rankings.
  
• Keyword Tracker: Tracks your keyword performance in real time.
  
• Frankenstein & Scribbles: Keyword refinement and listing optimization tools.
  
• Alerts: Real-time notifications for listing hijackers or unauthorized changes.
  
• Profits Tool: Built-in dashboard to track revenues, costs, and profitability.
  
• Inventory Protector & Refund Genie: Tools to manage stock safety and recover missed reimbursements.
  

Pricing

• Starter Plan – $39/month: Basic tools, good for beginners.
  
• Platinum Plan – $99/month: Access to full suite of tools, ideal for small-to-mid sellers.
  
• Diamond Plan – $279/month: Multi-user access, higher limits, tailored for scaling operations.
  
• Custom Pricing – For agencies or enterprise-level sellers.
  

Why Choose Helium 10?

Helium 10 is a powerful platform for sellers who want to scale their business without juggling multiple tools. It’s especially useful for brand owners who need to dominate keyword rankings, optimize listings, and stay alert to potential threats like hijackers or suppressed listings. With detailed insights into both advertising and organic performance, it enables smarter decisions across the entire selling lifecycle.

2. Jungle Scout

Overview

Jungle Scout is a data-driven research and analytics platform built specifically for Amazon. Its core strength lies in product validation and niche analysis, helping sellers determine which products to launch and how to position them competitively.

Key Features

• Product Database & Tracker: Analyze demand, competition, and opportunity in real time.
  
• Opportunity Finder: Discover underserved product niches based on real data.
  
• Sales Estimator: Predict monthly sales across any ASIN.
  
• Supplier Database: Find and verify manufacturers globally.
  
• Listing Builder: Generate and optimize listings based on high-ranking keywords.
  
• Keyword Scout: Analyze PPC performance, search volume, and keyword difficulty.
  

Pricing

• Basic – $49/month: Core tools for beginners.
  
• Suite – $69/month: Most popular plan with full access and tracking features.
  
• Professional – $129/month: Advanced tracking, historical data, and more for agencies or portfolio sellers.
  

Why Choose Jungle Scout?

Jungle Scout is ideal for sellers in the research and expansion phase, especially when choosing which product to launch next or exploring new categories.

It’s particularly well-suited for those who want to reduce risk by using real market data to back their decisions.

For first-time private-label sellers or those entering Amazon FBA, it’s a trusted starting point.

3. DataHawk

Overview

DataHawk is an advanced analytics and reporting platform built for brands, agencies, and aggregators managing large-scale operations. It provides centralized visibility into SEO, sales, advertising performance, and financials across multiple marketplaces.

Key Features

• Unified Analytics Dashboard: Combine performance data from ads, sales, SEO, and finance.
  
• Custom Report Builder: Create tailored, automated reports with real-time KPIs.
  
• Ad Analytics: Track ROAS, ACoS, TACoS, and campaign effectiveness.
  
• Product & Keyword Tracking: Monitor changes in keyword ranks, Buy Box, and pricing.
  
• Marketplace Intelligence: Understand competitive benchmarks and industry trends.
  
• API Integrations: Plug into BI platforms like Looker, Tableau, and Google Data Studio.
  

Pricing

• Starts at $349/month – Pricing is based on the number of ASINs and features required.
  
• Custom enterprise solutions are available for agencies and aggregators.
  

Why Choose DataHawk?

DataHawk is best suited for data-mature brands and agencies who need granular insights across campaigns, listings, and financials. If you’re managing a complex portfolio and require custom dashboards or automated insights across geographies and teams, this tool offers flexibility and depth that lightweight tools can’t match.

4. SellerApp

Overview

SellerApp is an AI-powered Amazon analytics and PPC optimization platform tailored for both sellers and advertisers. It stands out for its automation capabilities and intuitive dashboards, especially for brands looking to reduce ad waste and scale paid media profitably.

Key Features

• PPC Analyzer: Real-time insights into keyword-level ad performance.
  
• Automation Engine: Rule-based campaign optimization (e.g., adjust bids, add negatives).
  
• Product Intelligence: Track reviews, pricing, Buy Box, and inventory.
  
• Profit Dashboard: Monitor costs, sales, and margins across SKUs.
  
• Market Intelligence: Access trends, keyword demand, and niche scores.
  
• Listing Quality Checker: Evaluate listing health and recommendations.
  

Pricing

• Pro Lite – $49/month: Basic features for small sellers.
  
• Professional – $99/month: Full access to analytics and ad tools.
  
• Custom Pricing – For enterprises, agencies, or large catalogs.
  

Why Choose SellerApp?

If you’re spending heavily on Amazon Ads and want more control over your ROI, SellerApp offers an excellent mix of AI automation and human oversight. It’s best for sellers who need both keyword-level ad optimization and broader market visibility, all in one dashboard.

5. Sellics (Now part of Perpetua)

Overview

Sellics is a full-funnel performance platform focused on increasing profitability through a combination of PPC management and detailed profit tracking. Following its integration with Perpetua, the platform now offers advanced campaign automation and reporting features for larger brands.

Key Features

• Profit Dashboard: Real-time net profit tracking across SKUs.
  
• Campaign Manager: AI-powered ad bidding and automation.
  
• Benchmarking: Compare campaign metrics against industry averages.
  
• Review & Rating Monitor: Stay ahead of customer sentiment trends.
  
• Inventory and Keyword Monitoring: Spot fluctuations before they impact performance.
  

Pricing

• Pricing starts at $250/month and scales with ad spend and features.
  
• Agency and enterprise plans are available through Perpetua.
  

Why Choose Sellics?

Sellics is ideal for profit-focused sellers and mid-to-large brands with active PPC portfolios. It helps businesses go beyond just top-line revenue to focus on actual profit—factoring in COGS, fees, and ad performance in real time.

6. Amazon Brand Analytics (ABA)

Overview

Amazon Brand Analytics is a built-in analytics platform available to sellers enrolled in Amazon Brand Registry. It provides valuable first-party data straight from Amazon, offering insights not available through third-party tools.

Key Features

• Search Term Reports: See what customers are searching for and which ASINs they click on.
  
• Item Comparison & Alternate Purchase Behavior: Identify competing products and alternatives customers consider.
  
• Demographics Dashboard: View buyer age, income, and more.
  
• Repeat Purchase Behavior: Track customer loyalty and product lifecycle.
  

Pricing

• Free for Brand Registered sellers.
  

Why Choose Amazon Brand Analytics?

ABA is essential for brand-registered sellers looking to supplement third-party tools with direct access to Amazon’s internal data. While it lacks deeper ad or operational features, it provides a layer of insight that’s especially useful when refining targeting, launching new variations, or benchmarking against competitors.

Final Thoughts: Choosing the Right Amazon Analytics Tool

Selecting the right software isn’t about checking boxes—it’s about aligning your toolset with your stage of growth and business priorities.