Muhammad Hamza is the Brand Manager at Amerify with substantial experience managing PPC and launch strategies across multiple marketplaces and clients. He has worked as PPC Manager, Product Launch Consultant, and Amazon PL Consultant, handling advertising, listing optimization, and account growth for e-commerce clients. His background in civil engineering gives him a strong analytical foundation, which he leverages for data-driven advertising and strategic decision making.
Key Takeaways: External traffic helps Amazon sellers increase sales velocity, keyword rankings, and long-term visibility when executed strategically Not all traffic helps Amazon — buyer-intent traffic that converts is what
Key Takeaways: Amazon provides multiple built-in paths for sellers to report buyers, but correct navigation matters. Reporting a buyer works best when sellers follow Amazon’s internal workflow, not shortcuts. Clear
Key Takeaways: The Amazon’s Choice badge is keyword-specific and is awarded based on relevance, Prime eligibility, customer ratings, and sales performance. High-quality listings, competitive pricing, and strong backend metrics increase
Key Takeaways: A SKU (Stock Keeping Unit) is a unique alphanumeric code (typically 8–10 characters) that you assign to each product or variant in your Amazon inventory. It links your
Key Takeaways: Amazon traffic comes from two sources only: on-Amazon and off-Amazon, and both must work together. Most products fail because sellers run ads before fixing listing and indexing issues.
Key Takeaways: The Amazon Small Business badge helps eligible sellers boost trust, visibility, and conversions. Eligibility depends on seller size, revenue, and enrollment in Amazon’s Small Business program. Correct brand
Key Takeaways: Keywords are the foundation of Amazon SEO they determine your product’s visibility, discoverability, and competitiveness. Smart keyword strategies outperform broad ones focusing on long-tail terms, backend optimization, and
Key Takeaways: Amazon Brand Registry is a free program that protects your intellectual property and gives you access to advanced brand tools. You’ll need an active or pending trademark before
Key Takeaways: There’s no one-size-fits-all Amazon PPC budget — it depends on your goals, margins, and competition. Treat PPC spending as an investment — not a cost. The goal isn’t
Key Takeaways: Monitoring your Amazon Ads regularly is essential — it prevents waste, improves ROI, and surfaces opportunities. Focus on a core set of performance metrics (ACoS, CTR, CVR, TACoS,
Key Takeaways: A higher conversion rate means more sales without more ad spend — it’s the most efficient way to grow on Amazon. Conversion starts with trust: strong visuals, clear
Key Takeaways: Learning how to find: Learning how to find Amazon keywords helps shoppers find you faster and boosts your ranking potential. The best keyword strategies mix real customer insights
Key Takeaways: Fake Reviews Distort Trust: Fake reviews distort trust and buying decisions—whether they’re overly positive or maliciously negative, they can mislead customers and damage honest sellers. Amazon offers direct
Key Takeaways: Seasonality creates huge opportunities optimizing early ensures your listings capture peak traffic and conversions. Data-driven preparation beats guesswork smart inventory planning, keyword targeting, and promotions maximize ROI. Success
Key Takeaways: Amazon tasks require specialized expertise a VA must understand Seller Central, FBA, PPC, and policies to be effective. The right questions help you filter candidates focusing on experience,
Key Takeaways: Sponsored Products Drive Direct Sales: Perfect for individual product promotion, these ads appear directly in search results and on product pages, driving immediate conversions with high purchase intent.
Key Takeaways: Fake Reviews Distort Trust: Fake reviews distort trust and buying decisions—whether they’re overly positive or maliciously negative, they can mislead customers and damage honest sellers. Amazon offers direct
Key Takeaways: Ten prevalent buyer fraud tactics return fraud, “item not received” (INR) claims, wardrobing abuse, switch fraud, coupon abuse, and false feedback or refund demands—can severely harm sellers by
Why 99% of Amazon sellers are invisible—and how the top 1% dominate search results Amazon isn’t just an online marketplace anymore—it’s the world’s largest product search engine. With over 310
Key Takeaways: Seller Central vs. Vendor Central Comes Down to Control vs. Scale: Seller Central gives brands direct control over pricing, content, and promotions, while Vendor Central offers scale, easier
Key Takeaways: Tool Choice Depends on Business Stage: Beginners and growing brands benefit from all-in-one platforms like Helium 10 and Jungle Scout for product research and listing optimization, while mature
Why smart brands are winning big in Amazon’s fastest-growing category The Amazon pet supplies category isn’t just growing—it’s exploding. While most categories on Amazon are seeing modest gains, pet products
Key Takeaways: Helium 10 is an all-in-one toolkit designed to help Amazon sellers succeed, offering everything from product research and keyword discovery to listing optimization, PPC management, and profitability tracking.
Key Takeaways: A reliable Amazon freight forwarder is essential for international sellers, ensuring compliance with FBA shipping requirements, handling customs, and coordinating air, ocean, or ground transport to avoid costly
Bringing a new product to market on Amazon isn’t just about listing and waiting. It requires a strategic launch that positions your product for visibility, conversions, and long-term growth. At
For Amazon sellers, the right tool can make the difference between a best-selling product and a listing that gets buried on page 10. Two names dominate the conversation—Jungle Scout and
Key Takeaways: Understanding the Causes of Suspension is Crucial: Amazon suspends accounts due to policy violations, high Order Defect Rate (ODR), multiple account violations, intellectual property complaints, and unverified account
Key Takeaways: Leverage Data-Driven Insights: Amazon sourcing tools like Helium 10, Jungle Scout, and AMZScout help sellers identify profitable products by analyzing demand, competition, and pricing trends. Optimize Sourcing Strategies:
Key Takeaways: Automate & Optimize: Amazon PPC software streamlines ad management with AI-driven bidding, keyword automation, and real-time performance tracking, reducing wasted spend and improving efficiency. Tailored Solutions: Different tools
Key Takeaways: Cost Savings & Efficiency: Returnless refunds help sellers cut logistics costs on low-value, fragile, or perishable items while improving customer satisfaction with faster resolutions. Risk of Abuse &
Key Takeaways: Amazon’s A9 Algorithm Prioritizes Sales Performance: Amazon is a unique and intricate marketplace. An Amazon marketing agency brings expertise in areas like product ranking, listing optimization, and leveraging
Key Takeaways: Optimize Listings for Visibility: Poorly optimized product listings with low-quality images or irrelevant keywords can hurt your visibility and sales. Regular updates and professional optimization are crucial. Leverage
Key Takeaways: Expertise in a Complex Ecosystem: Amazon is a unique and intricate marketplace. An Amazon marketing agency brings expertise in areas like product ranking, listing optimization, and leveraging Amazon’s
Key Takeaways: Empowering Informed Decisions: Data analytics is the backbone of a successful Amazon strategy, providing actionable insights to optimize product listings, enhance advertising campaigns, and drive higher ROI. Targeting
Key Takeaways: Strategic Foundations Lead to Immediate Gains: The first month is all about building a robust strategy tailored to your business through audits, goal-setting, and quick optimizations. These initial
Key Takeaways: Strategic Optimization Across Multiple Fronts: From keyword targeting to customer experience, an Amazon marketing agency ensures every aspect of your Amazon presence works cohesively to maximize visibility, drive
Muhammad handles PPC campaigns across multiple Amazon product categories. He designs campaign plans, monitors key performance metrics, adjusts bids and budgets, and works to maximize return on ad spend. He collaborates with other team members to ensure successful product listings and launches.
Amazon PPC Campaign Setup and Management
Keyword Research and Targeting
Bid Management and Budget Optimization
Campaign Performance Tracking and Reporting
Market Analysis and Competitor Research
Campaign Scaling and Testing Strategies
Muhammad adopts a disciplined and data-driven methodology. He values measurable outcomes and continuous improvement. He adjusts strategies based on data trends to ensure sustained performance and growth.
Muhammad enjoys exploring emerging digital marketing tools and testing different campaign strategies to stay ahead in the Amazon advertising space.