Key Takeaways: External traffic helps Amazon sellers increase sales velocity, keyword rankings, and long-term visibility when executed strategically Not all traffic helps Amazon — buyer-intent traffic that converts is what
Key Takeaways: Amazon provides multiple built-in paths for sellers to report buyers, but correct navigation matters. Reporting a buyer works best when sellers follow Amazon’s internal workflow, not shortcuts. Clear
Key Takeaways: The Amazon’s Choice badge is keyword-specific and is awarded based on relevance, Prime eligibility, customer ratings, and sales performance. High-quality listings, competitive pricing, and strong backend metrics increase
Key Takeaways: A SKU (Stock Keeping Unit) is a unique alphanumeric code (typically 8–10 characters) that you assign to each product or variant in your Amazon inventory. It links your
Key Takeaways: Amazon traffic comes from two sources only: on-Amazon and off-Amazon, and both must work together. Most products fail because sellers run ads before fixing listing and indexing issues.
Key Takeaways: The Amazon Small Business badge helps eligible sellers boost trust, visibility, and conversions. Eligibility depends on seller size, revenue, and enrollment in Amazon’s Small Business program. Correct brand
Key Takeaways: Keywords are the foundation of Amazon SEO they determine your product’s visibility, discoverability, and competitiveness. Smart keyword strategies outperform broad ones focusing on long-tail terms, backend optimization, and
Key Takeaways: Amazon Brand Registry is a free program that protects your intellectual property and gives you access to advanced brand tools. You’ll need an active or pending trademark before
Key Takeaways: There’s no one-size-fits-all Amazon PPC budget — it depends on your goals, margins, and competition. Treat PPC spending as an investment — not a cost. The goal isn’t
Key Takeaways: Monitoring your Amazon Ads regularly is essential — it prevents waste, improves ROI, and surfaces opportunities. Focus on a core set of performance metrics (ACoS, CTR, CVR, TACoS,
Key Takeaways: A higher conversion rate means more sales without more ad spend — it’s the most efficient way to grow on Amazon. Conversion starts with trust: strong visuals, clear
Key Takeaways: Learning how to find: Learning how to find Amazon keywords helps shoppers find you faster and boosts your ranking potential. The best keyword strategies mix real customer insights
Key Takeaways: Fake Reviews Distort Trust: Fake reviews distort trust and buying decisions—whether they’re overly positive or maliciously negative, they can mislead customers and damage honest sellers. Amazon offers direct
Key Takeaways: Seasonality creates huge opportunities optimizing early ensures your listings capture peak traffic and conversions. Data-driven preparation beats guesswork smart inventory planning, keyword targeting, and promotions maximize ROI. Success
Key Takeaways: Amazon tasks require specialized expertise a VA must understand Seller Central, FBA, PPC, and policies to be effective. The right questions help you filter candidates focusing on experience,