For Amazon sellers, the right tool can make the difference between a best-selling product and a listing that gets buried on page 10. Two names dominate the conversation—Jungle Scout and Helium 10.

Whether you’re just starting your journey or scaling a full-fledged Amazon brand, choosing the right software is crucial to long-term success.

Here’s a side-by-side comparison to help you evaluate both platforms:

Jungle Scout vs Helium 10: Feature Comparison

Detailed Comparison of Features:

1. Product Research: Finding the Right Opportunities

When it comes to discovering profitable products, both platforms offer powerful tools, but they take slightly different approaches.

Jungle Scout was designed with product discovery at its core. Its Opportunity Finder analyzes trends, competition, and demand to help sellers identify items worth selling. Combined with Product Tracker, it allows you to monitor competitors’ performance over time, ensuring you’re not jumping into a saturated niche.

Helium 10 delivers similar capabilities through its Black Box tool, but with more filters and data layers. Sellers can zero in on products based on specific revenue targets, review counts, shipping size, and more. However, these advanced filters may be more suitable for those who already understand their niche.

Verdict: Jungle Scout is often the better choice for new sellers, while Helium 10 gives experienced sellers more control over their research criteria.

2. Keyword Research: Ranking Where It Matters

Keywords are the backbone of organic visibility. Without the right terms in your listings, your products may never reach their target audience.

Jungle Scout offers Keyword Scout, a tool that suggests keywords based on Amazon search volume and relevance. It’s simple and effective, but not as deep as Helium 10’s approach.

Helium 10 provides a more robust keyword research suite with tools like Cerebro (which allows reverse-ASIN lookup to see what competitors are ranking for) and Magnet (which generates keyword ideas from seed terms). You also get insights into keyword trends, seasonality, and competition.

Verdict: Helium 10 is the clear winner for keyword research, especially for sellers focused on SEO and competitive strategy.

3. Listing Optimization: Turning Views into Sales

Your listing is where conversions happen, so optimizing it is non-negotiable.

Both platforms offer tools to build and optimize your listings. Jungle Scout’s Listing Builder is clean and easy to use, guiding you through keyword integration and content creation.

Helium 10’s Listing Builder is more advanced. It scores your listing in real time, integrates AI suggestions, and helps you target specific keyword performance metrics. If you’re managing multiple ASINs or scaling rapidly, these added features can be a game-changer.

Verdict: Both tools are effective, but Helium 10 has more depth for optimization at scale.

4. Inventory & Operations: Keeping Your Store Running

Inventory management may not be the flashiest part of selling on Amazon, but it’s often where businesses lose the most money—either by overstocking or running out.

Jungle Scout includes basic forecasting tools that alert you when inventory is low or when it’s time to reorder. It’s a solid option for most small sellers.

Helium 10 offers a more integrated operations suite with demand forecasting, profitability tracking, and alerts. It’s built to support sellers who are managing multiple SKUs and warehouses.

Verdict: Jungle Scout covers the essentials, but Helium 10 supports more complex inventory needs.

5. PPC and Advertising: Managing Campaigns in One Place

Advertising is essential for most successful Amazon businesses.

Jungle Scout currently doesn’t include PPC campaign management. You’ll need to use Amazon’s native ad console or another third-party tool.

Helium 10, however, offers Adtomic, a full PPC management solution that lets you launch, manage, and optimize your campaigns within the platform. You can track keyword performance, adjust bids, and automate parts of your campaigns.

Verdict: If PPC is a major part of your strategy, Helium 10 gives you more control without needing separate software.

6. Pricing: What Are You Paying For?

While Jungle Scout is generally more affordable and straightforward in its pricing, Helium 10 offers more features—but at a higher cost.

Sellers just starting out or with smaller budgets may find Jungle Scout more accessible, while those running complex operations or multiple brands may benefit from the depth Helium 10 provides.

Final Verdict: Which One Should You Choose?

Conclusion

Both Jungle Scout and Helium 10 are excellent tools that serve different types of Amazon sellers. The key is aligning the platform with your current needs and growth goals.

• Use Jungle Scout if you’re new to Amazon, focused on finding winning products, and need a straightforward platform to get started.
• Choose Helium 10 if you’re ready to scale, manage complex operations, or want full control over SEO, listings, and PPC in one place.

No matter which you choose, investing in the right Amazon seller tool is a step toward smarter decisions and stronger profits.

If you need help in managing your Amazon Store or want to diversify traffic to your store via Google Ads or Tiktok Shop, you can always contact Amerify.