What to Expect in Your First 3 Months with an Amazon Marketing Agency

Taking the leap to work with an Amazon marketing agency is a significant decision in scaling your business. 

Whether you’re launching a new product, revamping your current Amazon store, or seeking to boost your sales, partnering with a specialized agency can be the game-changer you need. 

However, to fully leverage this partnership, it’s essential to understand what the first three months will look like. 

Here’s a breakdown of the deliverables, milestones, and expectations to help you set realistic goals and measure your progress effectively.

Month 1: Onboarding and Initial Strategy Development

What to Expect:

Setting the foundation is the main focus of the first month. 

This is the moment to critically examine your company objectives and existing Amazon performance in order to lay the groundwork for a strong plan. 

An extensive audit of your current Amazon shop, including a review of all of your listings, SEO, PPC, and general performance, is usually the first step taken by the firm. 

This is a critical time to make sure the agency’s strategy fits your company’s goals.

Key Activities:

• Initial consultation and goal-setting: The process begins with an in-depth consultation to understand your business, products, target audience, and long-term goals. This conversation sets the tone for the entire partnership, ensuring that the agency’s strategies are tailored to meet your specific needs.
• Detailed audit of your Amazon store and marketing efforts: Expect the agency to conduct a thorough audit of your current Amazon store. This includes analyzing product listings, identifying SEO gaps, evaluating PPC performance, and assessing overall store health. The audit helps pinpoint areas that require immediate attention and sets a baseline for measuring future improvements.
• Development of a customized strategy tailored to your business: Based on the audit and your business goals, the agency will develop a tailored strategy. This strategy will outline the steps needed to enhance your Amazon presence, improve rankings, and drive sales.
• Implementation of quick fixes or optimizations to improve immediate performance: The first month might also involve implementing some quick wins, such as optimizing product titles, bullet points, and descriptions, to improve visibility and conversions. These early optimizations can yield immediate benefits, setting a positive tone for the partnership.

Outcome:

A well-defined and personalized plan with a roadmap for the subsequent actions has to be in place by the end of the first month. 

You may already be noticing good changes in your store’s performance and visibility from early enhancements like improved product listings. 

For the more intensive efforts in the next months, the basic work is essential to setting the stage. 

Example: 

Imagine you’re the owner of a premium skincare brand looking to increase your visibility on Amazon. 

When you first partner with the agency, they discover that your product listings are not fully optimized. Your product titles are too generic, and the descriptions lack the key benefits that your high-quality ingredients offer.

During the initial consultation, the agency learns that your target market consists of eco-conscious consumers willing to pay a premium for natural skincare products. 

The audit reveals that your product pages don’t highlight these benefits effectively, and your existing PPC campaigns are targeting broad keywords that don’t resonate with your ideal customers. 

The agency develops a strategy focused on revamping your product listings to emphasize your products’ natural ingredients and launching new PPC campaigns targeting niche keywords like “organic anti-aging serum” and “vegan moisturizer.”

Your skincare brand’s product listings will have been completely redesigned by the end of the first month, with names and descriptions that eloquently convey the advantages of your premium, natural components. 

The foundation for tailored PPC advertising has been laid by early optimizations that are beginning to draw more clicks from your target market. Already, you’re seeing an increase in relevant traffic to your listings, and this early success lays a solid basis for the months to come.

Month 2: Implementation and Optimization

What to Expect:

The real work starts in the second month after the strategy is put into action. 

The plan created in the first month will be put into action during this phase, with an emphasis on data-driven improvements, initiating or enhancing PPC advertising, and optimizing your product listings.

Key Activities:

• Optimization of product listings (titles, bullet points, descriptions, images): The agency will focus on fine-tuning your product listings, ensuring that titles, bullet points, descriptions, and images are fully optimized for both search engines and customers. These optimizations are designed to increase your listings’ visibility and attractiveness, driving more traffic and conversions.
• Launch or optimization of Amazon PPC campaigns: Whether you’re launching new PPC campaigns or optimizing existing ones, this month is critical for managing your ad spend effectively. The agency will use insights from the first month to refine targeting, bidding strategies, and ad creatives, aiming to maximize ROI.
• Implementation of SEO strategies for better ranking: Implementing SEO strategies to improve your product rankings is another key focus. This involves optimizing keywords, improving content relevance, and ensuring that your listings are aligned with Amazon’s algorithmic preferences.
• Monitoring and adjusting strategies based on real-time data: As the new strategies are rolled out, continuous monitoring is essential. The agency will track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and ad performance, making necessary adjustments to optimize results.

Outcome:

You ought to start observing quantifiable gains in the operation of your Amazon business by the end of the second month. 

Important performance indicators like click-through rates, conversion rates, and overall ad performance should exhibit upward trends, demonstrating the efficacy of the tactics put into practice. 

This phase is critical for figuring out what works and what doesn’t so that adjustments and refinements may be made. 

Example: 

Suppose you’re selling high-performance athletic shoes and you’ve noticed that while your products are well-reviewed, your sales have plateaued. 

The agency identifies that your product images don’t showcase the unique features that set your shoes apart from the competition, such as their lightweight design and advanced cushioning technology.

The agency spends the second month updating your product images to include dynamic photos showing your shoes in action—runners on the track, close-ups of the cushioning, and infographics that highlight key features. 

They also refine your PPC campaigns by targeting more specific keywords like “lightweight running shoes” and “cushioned athletic shoes,” which better align with what potential customers are searching for. 

By the end of the month, these changes result in a noticeable increase in click-through and conversion rates, as customers are now more engaged with your listings.

By month’s end, the improved PPC ads and updated product pictures are beginning to show results. 

Your listings are attracting more interested customers, which raises the click-through rate and boosts conversions. You’ve broken through the sales plateau and are now seeing success in a cutthroat industry with your sports shoes. 

The performance of your shop has definitely improved as a result of this month’s data-driven changes, setting you up for success as you scale in the upcoming stage.

Month 3: Scaling and Continuous Improvement

What to Expect:

The focus of the third month is to continue optimizing based on data-driven insights and to scale up techniques that have proven effective. 

In order to improve campaign performance, the agency will concentrate on broadening your audience, looking into fresh marketing avenues inside Amazon, and optimizing existing efforts.

Key Activities:

• Scaling up PPC campaigns based on performance: With two months of data and optimizations in place, the agency will scale up your PPC campaigns, increasing ad spending on high-performing keywords and products. This scaling process aims to maximize visibility and sales while maintaining or improving ROI.
• Exploring additional marketing channels or opportunities within Amazon: Beyond PPC, the agency might explore other marketing opportunities within Amazon, such as Amazon DSP (Demand-Side Platform), Lightning Deals, or Sponsored Brand campaigns. These channels can provide additional avenues for reaching your target audience and driving sales.
• Continuous optimization of listings and SEO based on ongoing analysis: Optimization is an ongoing process. The agency will continue to refine product listings, SEO strategies, and PPC campaigns based on ongoing analysis. This continuous improvement ensures that your Amazon store remains competitive and aligned with the latest market trends.
• Regular reporting and strategy sessions to discuss progress and next steps: Expect regular updates and strategy sessions to discuss progress, analyze results, and plan for the future. These sessions are vital for maintaining alignment between your business goals and the agency’s efforts, ensuring that you’re always on the same page.

By the end of the third month, your Amazon store should be running more efficiently, with significant improvements in sales and profitability. 

You’ll have a solid foundation in place for long-term growth, and your partnership with the agency will be well-established, setting the stage for continued success.

Example: 

You run a company that sells gourmet coffee beans. 

Over the first two months, the agency has successfully optimized your listings and launched effective PPC campaigns that have increased sales.

Now, they see an opportunity to scale further by expanding your product offerings.

The agency notices that customers who buy your dark roast blend are frequently searching for decaffeinated options. They suggest introducing a new decaffeinated coffee product to your Amazon store. 

Simultaneously, they scale up your PPC campaigns to include ads for this new product, using the successful strategies developed in the first two months. 

They also explore running a limited-time promotion or a Lightning Deal to quickly gain traction for the new decaf blend. 

By the end of the third month, not only have your existing products continued to perform well, but your new decaf blend is off to a strong start, adding another revenue stream to your Amazon business.

Your new decaf mix is off to a great start, and at the end of the third month, not only have your old gourmet coffee items continued to perform well. 

Your company now has an additional source of income thanks to the decaf product’s successful introduction, which was aided by focused PPC ads and marketing tactics. 

You are now set up for sustained development on Amazon with an efficient and scalable store.

Conclusion:

The first three months with an Amazon marketing agency are pivotal in laying the groundwork for your business’s long-term success on the platform. 

By understanding the typical timeline and deliverables, you can enter this partnership with clear expectations and confidence in the process.

As you embark on this journey, remember that the right agency will not only help you achieve immediate results but will also set you up for sustainable growth. 

From the initial strategy development to continuous optimization and scaling, each step is designed to enhance your Amazon presence and drive meaningful results.

Don’t wait to take your Amazon business to the next level. Contact Us for a Free Consultation, Learn More About Our Services, or Get Started with Your Product Launch Today. 

Let Amerify help you navigate the complexities of Amazon marketing, so you can focus on what you do best—growing your business.