Key Takeaways:
- Automate & Optimize: Amazon PPC software streamlines ad management with AI-driven bidding, keyword automation, and real-time performance tracking, reducing wasted spend and improving efficiency.
- Tailored Solutions: Different tools cater to various needs—Helium 10 Adtomic and PPC Entourage for beginners, Perpetua and Teikametrics for AI-driven automation, and Zon.Tools for budget-conscious sellers.
- Maximize ROI: The right PPC tool helps sellers scale their campaigns, gain competitor insights, and boost profitability, making Amazon advertising more strategic and results-driven.
Amazon PPC (Pay-Per-Click) advertising is essential for sellers looking to increase visibility, drive conversions, and outperform competitors.
However, managing PPC campaigns manually can be time-consuming and inefficient. The right Amazon PPC software can automate bidding, optimize campaigns, and improve profitability.
In this guide, we’ll explore the best Amazon PPC software and tools to help sellers achieve maximum results.
1. Helium 10 – Adtomic
Overview
Helium 10’s Adtomic is an AI-driven PPC automation tool designed to help Amazon sellers optimize their ad campaigns.
It offers data-driven insights and automation to increase ad efficiency and reduce wasted spend.
Key Features
- AI-powered bid adjustments based on real-time performance
- Automated keyword discovery and negative keyword suggestions
- Customizable campaign structures and automation rules
- Integrated with Helium 10’s suite of SEO and product research tools
Pricing
- Adtomic is included in Helium 10’s Platinum and Diamond plans, starting at $97/month.
Why Choose Helium 10 – Adtomic?
If you already use Helium 10 for product research, keyword tracking, and analytics, Adtomic seamlessly integrates and provides a unified dashboard for PPC management.
2. Perpetua
Overview
Perpetua is an AI-powered advertising tool that automates Amazon PPC campaigns using advanced algorithms. It provides real-time performance tracking and optimization to improve ROI.
Key Features
- AI-driven bid automation for Sponsored Products, Sponsored Brands, and Sponsored Display
- Goal-based campaign structures for sales, profitability, and brand awareness
- Competitor intelligence and market share insights
- Amazon DSP (Demand-Side Platform) integration
Pricing
- Pricing starts at $250/month for sellers managing up to $5,000 in monthly ad spend.
Why Choose Perpetua?
Ideal for sellers looking for hands-free AI optimization and robust competitor analysis to scale their ad campaigns effectively.
3. Sellics
Overview
Sellics is an all-in-one Amazon advertising and analytics platform offering automated bid management and campaign performance tracking.
Key Features
- AI-powered PPC automation and real-time bid adjustments
- Keyword discovery and automatic negative keyword suggestions
- Custom rule-based automation for manual control
- Performance dashboard with detailed analytics
Pricing
- Custom pricing based on ad spend, typically starting at $250/month.
Why Choose Sellics?
It’s an excellent choice for sellers who want an easy-to-use PPC automation platform with strong reporting and analytics features.
4. Zon.Tools
Overview
Zon.Tools is a high-powered PPC automation tool built specifically for experienced Amazon sellers looking to scale their advertising efforts.
Key Features
- Automated campaign setup and bid optimization
- AI-driven keyword harvesting and negative keyword automation
- Advanced rule-based campaign adjustments
- Bulk campaign editing and real-time performance tracking
Pricing
- Plans start at $9/month, making it one of the most affordable PPC tools.
Why Choose Zon.Tools?
Perfect for sellers managing multiple campaigns who need advanced automation and bulk editing capabilities.
5. Scale Insights
Overview
Scale Insights is an AI-powered PPC management software that provides real-time campaign optimization, reducing wasted ad spend while increasing sales.
Key Features
- AI-based auto-bidding and budget optimization
- Real-time campaign performance tracking and insights
- Custom rule-based automation for manual control
- Multi-marketplace support (Amazon US, UK, EU, etc.)
Pricing
- Pricing starts at $49/month.
Why Choose Scale Insights?
Great for sellers who want a balance between automation and manual control to fine-tune their PPC strategies.
6. Teikametrics Flywheel
Overview
Teikametrics Flywheel is an advanced Amazon PPC and analytics platform designed to maximize ROI through AI-driven bid automation.
Key Features
- AI-powered bid adjustments and budget management
- Predictive analytics for better decision-making
- Competitor intelligence and performance benchmarking
- Amazon DSP integration for display advertising
Pricing
- Custom pricing, starting at $200/month.
Why Choose Teikametrics?
Best suited for mid-to-large sellers looking for advanced data analytics and AI-powered bidding strategies.
7. PPC Entourage
Overview
PPC Entourage simplifies Amazon PPC campaign management with detailed keyword tracking and automation features.
Key Features
- Automated bid optimization based on performance data
- In-depth keyword research and negative keyword automation
- Profitability tracking to optimize ad spend
- Bulk editing for campaign management
Pricing
- Plans start at $47/month.
Why Choose PPC Entourage?
Ideal for sellers who want detailed profitability tracking alongside PPC automation.
Which Amazon PPC Software Should You Choose?
Choosing the right Amazon PPC tool depends on your business size, budget, and campaign goals:
- Best for Beginners: Helium 10 Adtomic, PPC Entourage
- Best for AI Automation: Perpetua, Teikametrics Flywheel
- Best for Budget Sellers: Zon.Tools
- Best for Advanced Users: Sellics, Scale Insights
Investing in the right Amazon PPC software can significantly improve campaign efficiency, lower costs, and boost sales. While selecting and using this tool, you’ll have to realize that you need the right expertise to get the most out of any of these tools.
If you need help in strategizing for your next PPC Campaign, Amerify can help. We specialize in listing optimizations, rankings and full store management. Contact us today to learn more about our services.
