Marketplace Performance Reporting

Useful reporting connects revenue, advertising costs, inventory, and the profit measure your team uses. Agree on the definition and reporting period before comparing results.

Questions to bring to a review

• Which costs are included in the reported profit figure?
• Are paid and organic outcomes being interpreted separately?
• What other changes happened during the measurement period?
• Which decision should this report help us make?

Review a client reporting example · Try the planning worksheet · Discuss reporting for your account