This CPG brand was already profitable, with room to improve advertising efficiency. From January to April, sales grew 39.7%, ad spend fell as a share of sales, and reported Amazon profit grew 53%.
Sales and reported profit increased each month. Ad spend as a share of sales fell from 20.91% in January to 18.99% in April, with its lowest point in February.
The brand sold over $677K a month, but ads ate up 1 in every 5 dollars. Their top search word gets 690,000+ searches a month, and they ranked #101 or lower for it. They were paying for growth with ads instead of earning it.
Ads were the last thing we touched. First the page, the images, and the search terms.
Before month two even started, things had already turned around. More sales, a lot more profit, and far less spent on ads.
This shows how many shoppers could find the brand in search. In one month, the number who could find it in the top 50 grew more than 12 times over.
Four months of their Amazon P&L, line by line.
| Line / month | Jan 2026 | Feb 2026 | Mar 2026 | Apr 2026 |
|---|---|---|---|---|
| Sales | $677,760 | $747,349 | $832,786 | $947,087 |
| Cost of product | −$118,851 | −$123,532 | −$136,745 | −$157,201 |
| Ad spend | −$141,724 | −$113,967 | −$138,603 | −$179,828 |
| Amazon fees | −$159,884 | −$170,814 | −$190,745 | −$217,794 |
| Taxes | −$46,871 | −$51,864 | −$57,936 | −$65,914 |
| Refunds | −$29,642 | −$31,459 | −$35,199 | −$36,744 |
| Other Amazon income | +$12,557 | +$15,068 | +$6,877 | +$6,271 |
| Profit | $193,345 | $270,781 | $280,435 | $295,877 |
| Profit margin | 28.53% | 36.23% | 33.67% | 31.24% |


Most brands that ask are not a fit. Book the call and we will show you where your Amazon sales and profit are leaking, and what your first 90 days could look like.